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Start Global or miss the world – adapt today to the post-globalization

March 20th, 2008 by Jose E.

internationalization Internationalization is one of the complicated stages in the live of a web startup, mostly cause developers not think from the beginning and then when the boom come you have to hurry to internationalize your stuff. All that can be avoid when you use a framework with support for internationalization, or make yourself a solution for it.

Having a niche (also finite) market is really good, but what happen when they get bored (everybody does) and go away. Then your have to reinvent your thing to make recover or save the day, but you must be able to see those things before they happen, otherwise you are doomed.

Lately we have heard that countries like China and Russia are having they own homemade top sites, not surprise here, since they and they only, know what’s interesting to the people on this nations, and are able to get first hand information about the trend is the society to adapt their services, but all that is all water and anyone should know it, right?

They are markets really hard to penetrate like, Japan, China, Korea, etc. but is not impossible at all, you will need some native help to get into it. You can always trust your users to help you with getting the service international, if your critical mass is getting into it, once again your web analytics are your best friend here, but this is painful if you have to adapt to get this done.

No matter how small your niche is, when your have a internationalized service the chances of increase your circle grow exponentially.

Keep flowing.

Meet your real social network

March 19th, 2008 by Jose E.

the-new-gold-rush Almost everybody on the intertubes are participating in a social network of some kind, yes, the forums are social networks too (sort of) since they bring together people with same interests. But the real network… where is all your social information stored with all kind of details is… in your email and your cell phone.

Let’s go in parts, in your email you have all the addresses of people you communicate and interact, right? Also there is in a way how important are these people to you and what you do with them. The email is the next frontier for social networking. Who will win in these race (that is not even started), the email services providers like Microsoft (Hotmail, now Live Mail), Yahoo (Y! Mail) and Google (GMail), these are the 3 major players in the email service market. They are actually trying to take advantage of this, releasing features that interact with the social graph that reside quietly on your inbox.

Now, your phone, yes in your phone is a more intimate social graph, but almost no one is getting in to it. You remember the migration from your last phone to the new one, was a pain right? But once the pals at DataPortability get thing a little bit further all your data can flow limitless anywhere you allow it to go (hopefully).

That will be a huge step in the social part of our daily activities cause your social graph will be not only people you are never seen or even talked on the phone but people that you interact with, in a daily basis.

What is the key? Communication! What you need a cell phone in the first place? Mainly to be available to any new information that your social graph generate, no matter what is, a SMS, a phone call, an email and lately a twitt or a pownce. This information come to you and mostly flow back to your social graph modified by you. All this interactions occur without been noticed, but is interesting once you start to watch it, from a little distance.

The future of Social Network and how interact with your social graph is not in FaceBook or MySpace, is you pocket, more exactly in your cell phone. And is likely to wait for the next generation of applications taking advantage of this, let’s not call it social applications cause the term is just overused.

Keep flowing.