We now understand better how our brain and memory works; but at the same time our lives have grown a lot more complicated. We have to remember more things than before: Login credentials, phone numbers, appointments, PIN numbers and a big etcetera.
User Experience can help users not to remember another thing, or not to remember the path to get to what they want. A simple example to illustrate this is, and you’ll agree: sometimes, you don’t remember the exact url of the article you are looking for, but, your remember exactly the search terms you put on google to found it. This happens very often.
Making, for example, all the info/features your have easy to find and access will save a lot of time to the user and increase the satisfaction of finding what they are looking for quickly. Resulting, in a better User Experience, on your product.
Also the user know that the information/feature they want resides on your website or application and the only thing they remember is that is easy to get to it. That will make a great feature for your users and is certainly more probably that your users recommend your product/service to their friends if they had a good User Experience.
So, let’s do something for decrease the amount of things the users have to remember on our next project. Give the user the possibility to use the stuff they already have. Implementing Facebook Connect can be a day savior for a lot of users that are scared of another sing up form.
Minimizing the things to remember on your product/service/website will make it more usable and your users will get more satisfaction using it.
We now understand better how our brain and memory works; but at the same time our lives have grown a lot more complicated. We have to remember more things than before: Login credentials, phone numbers, appointments, PIN numbers and a big etcetera.
User Experience can help users not to remember another thing, or not to remember the path to get to what they want. A simple example to illustrate this is, and you’ll agree: sometimes, you don’t remember the exact url of the article you are looking for, but, your remember exactly the search terms you put on google to found it. This happens very often.
Making, for example, all the info/features your have easy to find and access will save a lot of time to the user and increase the satisfaction of finding what they are looking for quickly. Resulting, in a better User Experience, on your product.
Also the user know that the information/feature they want resides on your website or application and the only thing they remember is that is easy to get to it. That will make a great feature for your users and is certainly more probably that your users recommend your product/service to their friends if they had a good User Experience.
So, let’s do something for decrease the amount of things the users have to remember on our next project. Give the user the possibility to use the stuff they already have. Implementing Facebook Connect can be a day savior for a lot of users that are scared of another sing up form.
Minimizing the things to remember on your product/service/website will make it more usable and your users will get more satisfaction using it.
